Our Mission and Vision:
BBN's mission is to teach healthcare institutions and other corporations effective and compassionate communication using proven experiential-based learning method to shift culture and improve outcomes.
Our vision is to be the number one advocate and training provider of experiential based learning, designed to enhance overall patient (consumer) experience through compassionate communication. We strive to bring education on compassionate communication to a broad range of audiences, offering teachable moments of patient-centric compassion for novice practitioners to seasoned professionals.
The Breaking Bad News Model was developed more than a decade ago by neonatologist, Dr. Anthony Orsini. Recognizing the need to train physicians on how to deliver tragic diagnoses to patients and their families, Dr. Orsini initially developed his program to teach physicians and healthcare workers how to compassionately and effectively communicate with patients and their families.
The pilot Breaking Bad News Program was funded by the Morristown Medical Center Foundation in 2012. Since then, grants have been successfully awarded by organizations such as Health Foundation of New Jersey, Arnold Palmer Medical Center Foundation and Orlando Regional Medical Center Foundation.